November 17, 2015 admin

#PR people often spend at least as much time on the #headline of a messaging document as on the document…

#PR people often spend at least as much time on the #headline of a messaging document as on the document itself. http://hubs.ly/H01pXBR0

The headline can make all the difference between huge success and total failure. Still many bloggers do not seem to take the headline seriously.