[vc_section css=”.vc_custom_1582486112126{background-color: #6f9fc0 !important;}”][vc_row][vc_column][ut_header style=”global” align=”global” title_linebreak_mobile=”on” lead_linebreak_mobile=”on” lead_accent_font_weight=”normal” title=”Alfred Coates – Ottawa Digital Marketing Expert” lead_accent_color=”#ffffff” title_color=”#ffffff” lead_color=”#ffffff”]I have been lucky to work with and advise some of the smartest local, national and international clients in the B2B and B2C sphere. I am an entrepreneur at heart, with a passion for digital marketing and lifelong learning.[/ut_header][/vc_column][/vc_row][/vc_section][vc_section css=”.vc_custom_1525021169050{background-color: #ffffff !important;}” el_name=”Services” bklyn_section_anchor_id=”Services”][vc_row][vc_column][ut_header style=”global” align=”global” title_linebreak_mobile=”on” lead_linebreak_mobile=”on” lead_accent_font_weight=”normal” title=”Alfred’s 4 Steps to Online Success” lead_accent_color=”#000000″ css=”.vc_custom_1582999854420{padding-right: 50px !important;padding-left: 50px !important;}”]Content generation based upon a clear understanding of the audience intent is key – this is where I believe I am very effective at finding the insight that will drive action. We must deliver value to the viewers of our website, newsletter, email, social media programs and videos – content that matters to our key personas.[/ut_header][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][ut_service_column_vertical align=”left” icon_margin_bottom=”40″ link_font_weight=”” headline=”Buyer Personas” icon=”fa fa-user-circle-o”]Deeply examine who your top customers and clients are. What can we give them that will make their lives easier, more enjoyable or more effective? Can we entertain them while solving their pain points?[/ut_service_column_vertical][/vc_column][vc_column width=”1/4″][ut_service_column_vertical align=”left” icon_margin_bottom=”40″ link_font_weight=”” headline=”Maximize Online Visibility” icon=”fa fa-wpexplorer”]With a clear understanding of your target buyer persona – now is the time to get in front of them. That could mean buying impressions with Facebook or Google or investing in your audiences chosen Social Media.[/ut_service_column_vertical][/vc_column][vc_column width=”1/4″][ut_service_column_vertical align=”left” icon_margin_bottom=”40″ link_font_weight=”” headline=”Foster Engagement” icon=”fa fa-free-code-camp”]Content needs to be one of two things – incredibly entertaining or incredibly informative. Content that is both informative and entertaining will do well to generate clicks, time on page, new followers and email subscribers.[/ut_service_column_vertical][/vc_column][vc_column width=”1/4″][ut_service_column_vertical align=”left” icon_margin_bottom=”40″ link_font_weight=”” headline=”Reward Your Fans” icon=”fa fa-handshake-o”]People who are willing to give you a good rating or a good review deserve a reward. There is no marketing tactic available that is more effective than 5 star ranking from hundreds of reviews. We used to call it Word of Mouth – now we call it Word of Web.[/ut_service_column_vertical][/vc_column][/vc_row][vc_row css=”.vc_custom_1582487199322{background-color: #6f9fc0 !important;}”][vc_column][ut_fancy_link link_color=”#ffffff” line_color=”#ffffff” url=”#section-contact” class=”ut-scroll-to-section” link_hover_color=”rgba(255,255,255,0.4)” line_hover_color=”rgba(255,255,255,0.4)”]Let’s do something great…[/ut_fancy_link][/vc_column][/vc_row][/vc_section][vc_section disable_element=”yes” css=”.vc_custom_1582498576461{background-color: #575757 !important;}” el_name=”Clients” bklyn_section_anchor_id=”Clients”][vc_row][vc_column][ut_header style=”pt-style-2″ align=”global” title_linebreak_mobile=”on” lead_linebreak_mobile=”on” lead_accent_font_weight=”normal” title=”My Tribe” css=”.vc_custom_1582494389029{margin-bottom: 60px !important;}” lead_accent_color=”#ffffff” title_color=”#ffffff” lead_color=”#ffffff” accent=”#294dea”]I have built websites, provided advice, run SEO campaigns, site audits, PPC campaigns, stakeholder interviews, photography, videography, digital marketing, content strategies and more for the following businesses.[/ut_header][/vc_column][/vc_row][vc_row][vc_column][ut_image_gallery thumbnail_size=”full” grid=”5″ gap=”40″ lightbox=”no” loader=”true” delay_animation=”true” gallery=”3725,3719,3718,3717,3716,3715,3714,3712,3709,3707,3802,3803,3801,3804,3805″ effect=”zoomIn” loader_color=”rgba(255,255,255,0.4)”][/vc_column][/vc_row][/vc_section][vc_section el_name=”Experience” bklyn_section_anchor_id=”Experience” css=”.vc_custom_1525027901582{background-color: #ffffff !important;}”][vc_row][vc_column][ut_header title_linebreak_mobile=”on” lead_linebreak_mobile=”on” title=”My Credentials”][/ut_header][vc_row_inner][vc_column_inner width=”1/3″][ut_animated_image size=”full” image=”5236″][/vc_column_inner][vc_column_inner width=”1/3″][ut_animated_image size=”medium” image=”5234″][/vc_column_inner][vc_column_inner width=”1/3″][ut_animated_image size=”full” image=”5235″ css=”.vc_custom_1582494193650{padding-top: 9px !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][ut_probar size=”small” width=”61″ border_radius=”15″ info_font_weight=”” percentage_font_weight=”” info=”Website Coding” color=”#6f9fc0″ background_color=”rgba(111, 159, 192, 0.3)”][ut_probar size=”small” width=”92″ border_radius=”15″ info_font_weight=”” percentage_font_weight=”” info=”Marketing” color=”#6f9fc0″ background_color=”rgba(111, 159, 192, 0.3)”][ut_probar size=”small” width=”69″ border_radius=”15″ info_font_weight=”” percentage_font_weight=”” info=”Graphic Design” color=”#6f9fc0″ background_color=”rgba(111, 159, 192, 0.3)”][ut_probar size=”small” width=”86″ border_radius=”15″ info_font_weight=”” percentage_font_weight=”” info=”Team Management” color=”#6f9fc0″ background_color=”rgba(111, 159, 192, 0.3)”][ut_probar size=”small” width=”79″ border_radius=”15″ info_font_weight=”” percentage_font_weight=”” info=”Demand Generation” color=”#6f9fc0″ background_color=”rgba(111, 159, 192, 0.3)”][/vc_column][/vc_row][/vc_section][vc_row equal_height=”yes” css=”.vc_custom_1582494099997{background-image: url(https://alfie.website/wp-content/uploads/2015/02/blimp-e1577197042842.jpg?id=3929) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][ut_grid_blog hide_meta_footer=”on” button_add_icon=”yes” numberposts=”3″ button_text=”Visit my Blog”][/vc_column][/vc_row][vc_section css=”.vc_custom_1525021238988{margin-bottom: 0px !important;padding-bottom: 0px !important;background-color: #080808 !important;}” el_name=”Contact” bklyn_section_anchor_id=”Contact”][vc_row][vc_column][ut_header style=”pt-style-2″ title_linebreak_mobile=”on” lead_linebreak_mobile=”on” lead_accent_font_weight=”normal” title=”Contact Me” css=”.vc_custom_1582643704954{margin-bottom: 60px !important;}” lead_accent_color=”#ffffff” title_color=”#ffffff” lead_color=”#ffffff” accent=”#294dea”]I welcome you to contact me for ideas, advice or speaking opportunities.[/ut_header][ut_custom_heading tag=”div” align=”center” font_source=”google” google_fonts=”font_family:Poppins%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” font_size=”24″ color=”#ffffff” css=”.vc_custom_1582490868437{margin-bottom: 20px !important;}” link=”url:%23|||” hover_color=”rgba(255,255,255,0.5)”]acoates@aabstract.com[/ut_custom_heading][ut_social_follow align=”center” size=”20″ socials=”%5B%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22colors%22%3A%22global%22%2C%22link%22%3A%22url%3A%2523%7C%7C%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22colors%22%3A%22global%22%2C%22link%22%3A%22url%3A%2523%7C%7C%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-instagram%22%2C%22colors%22%3A%22global%22%2C%22link%22%3A%22url%3A%2523%7C%7C%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-linkedin-square%22%2C%22colors%22%3A%22global%22%2C%22link%22%3A%22url%3Ahttps%253A%252F%252Fwww.linkedin.com%252Fin%252Falfredcoates%252F%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D” icon_color=”rgba(255,255,255,0.5)” icon_color_hover=”#ffffff”][vc_empty_space][/vc_column][/vc_row][/vc_section]